Inventory
Defining, structuring, packaging and pricing supply across digital placements, video, audio, newsletters, screens and physical space.
Definition
Inventory architecture is the definition, structure and pricing of every commercial surface a business owns, so that supply can be counted, packaged, sold and measured consistently across digital and physical environments.
The problem
Most organisations know roughly how many impressions they serve and almost nothing about what those impressions are. Position, viewability, context, audience and scarcity are not described, so every unit is treated as interchangeable.
At the same time, real inventory sits unused: newsletters with high engagement and no advertising model, screens in owned buildings, event and sponsorship slots, audio positions, and commerce surfaces nobody has counted.
Once supply is defined, everything downstream becomes possible: pricing with intent, packaging into products, protecting scarce positions, and explaining to a buyer exactly what they are getting.
Define the supply and the price follows. Not the other way round.
The assets
Before anything is bought or built, the existing estate is inventoried and valued.
The opportunity
Not projections. Structural opportunities that exist because assets are disconnected.
Every surface described by position, format, context, quality and scale.
Supply grouped into products with a reason to be bought, not a rate card of sizes.
Premium positions protected and sold deliberately instead of leaking into open auction.
Newsletters, audio, screens and events brought into the commercial model.
Owned spaces and screens structured to trade alongside digital inventory.
Rates grounded in measured performance and comparable market value.
What we fix
Concrete, sell-side problems, not a service list.
Inventory that has never been defined or counted
Every unit priced the same regardless of quality
High value positions sold into the open market by default
Owned surfaces with no commercial model at all
Physical screens disconnected from digital demand
No scarcity management on the positions buyers want
The architecture
The connective layer between the assets, commercial model, data, technology and demand.
One naming and classification model used by sales, ad ops and reporting.
The finite set of things you actually sell, with price logic attached.
How supply is served, prioritised, capped and protected across channels.
Proof of delivery and outcome per product, in comparable terms.
The QuintworX approach
QuintworX does not resell technology, take vendor commissions or represent platforms.
01
Independent of ad servers, SSPs and screen network operators.
02
Restructure before adding placements or platforms.
03
One taxonomy shared by sales, operations and reporting.
How the work runs
01
Find every commercial surface, including the ones outside the ad server.
02
Describe and classify the supply in one shared taxonomy.
03
Build the product catalogue and pricing logic around it.
04
Configure delivery, priorities and protection to match the design.
05
Extend the same model into new surfaces and markets.
Entry point
A structured assessment of your existing audience, inventory, data, technology and commercial ecosystem to identify unrealised revenue opportunities and the architecture required to unlock them.
01
What you already own, audience, inventory, data, content, transactions, physical assets and technology.
02
Where your revenue relies on external platforms or constrained infrastructure.
03
Where new or underdeveloped revenue streams exist inside the current estate.
04
What should happen first, next and later, with the architecture each step requires.
Answers
Any owned surface that can carry a commercial message and be measured: web and app placements, video and audio positions, newsletters, in-store and building screens, events, sponsorship slots and product placements. If it can be defined, counted and priced, it is inventory.
Buyers pay for clarity. Undefined supply is bought at the lowest available price because there is nothing to compare it against. Defined supply, with quality, context and measurement attached, can carry a premium.
Rarely. Adding placements usually lowers the average price and damages the experience. Restructuring, repackaging and repricing the existing supply almost always produces more revenue than adding units.
Yes. Screens, spaces, footfall and events can be defined, counted and sold with the same discipline as digital placements, and connected to the same demand and reporting.
By measuring what it currently achieves, comparing it with equivalent supply in the market, and testing price against real demand. Not by asking a partner whose margin depends on the answer.
References & standards
The specifications (OpenRTB, ads.txt, sellers.json, Prebid integration) that any compliant supply infrastructure is built against.
Venue taxonomy and programmatic specifications for digital out-of-home inventory.
Measurement and taxonomy standards for retail and commerce media networks.