Insights · Explainer
Five stages. One programmatic architecture.
Select a stage to see which infrastructure layer it addresses and how it connects to the rest.
Interactive
From inventory to measurement
What happens
Map what already exists: properties, formats, audiences, data and the current ad stack.
How it connects
Inventory and audience signals become the inputs every later layer depends on.
Key question
What do we own, and what does each buyer actually see?